Our Services: How We Can Help

At Money Marketers, we pride ourselves on providing comprehensive content marketing solutions tailored to the unique needs of financial professionals and firms. Our range of services ensures that our clients can effectively engage their current clients and attract new leads. Here’s a detailed look at what we offer, plus some case studies below.

Newsletter Management

Our Newsletter Management service encompasses everything you need to keep your clients informed and engaged. We handle the design to ensure your newsletters are visually appealing and professional.

Our technical assistance ensures that your newsletters are delivered reliably and efficiently. We take care of list maintenance, ensuring your email lists are up-to-date and segmented for optimal targeting. Our analytics and reporting provide insights into how your newsletters are performing, allowing for continuous improvement.

We also focus on list growth strategies to expand your reach and content production to ensure your newsletters are filled with valuable, engaging information that resonates with your audience.

Content Strategy

A robust content strategy is the foundation of effective content marketing, and our services in this area are designed to give you a competitive edge.

We conduct thorough Keyword Research and develop a Content Calendar to ensure your content aligns with your business goals and audience interests. Our Competitor and Market Research helps identify opportunities and gaps in the market, allowing you to position your content strategically.

Additionally, we set up Google Analytics & Google Search Console to track your content's performance and gain valuable insights into your audience's behavior, enabling data-driven decision-making and optimization.

Content Execution

Creating high-quality, SEO-optimized content is at the heart of what we do. Our Content Execution service involves crafting blog posts that are not only optimized for search engines but also written in your unique voice, with your ideal customer in mind.

We understand that your content needs to reflect your brand's personality and address the specific needs and interests of your audience.

Our team of expert writers ensures that every piece of content is engaging, informative, and aligned with your business objectives, helping to build trust and authority in your niche.

Web Design

Your website is often the first point of contact for potential clients, and our Web Design service ensures it makes a lasting impression.

We modernize your branding to ensure it is current and reflects your company’s values and vision. We focus on increasing site speed to enhance user experience and improve search engine rankings.

Our updates to UX and UI design make your site more intuitive and enjoyable to navigate. Additionally, we maintain content on your site, ensuring it remains fresh, relevant, and engaging for visitors.

Our goal is to create a website that not only looks great but also performs exceptionally well.

Social Media Management

In today’s digital age, a strong social media presence is crucial for engaging with clients and attracting new leads.

Our Social Media Management service helps you stay active and relevant on the platforms that matter most to your audience. We create and curate content that resonates with your followers, ensuring consistent engagement and interaction.

Our team manages your social media profiles, posts regular updates, and responds to comments and messages, fostering a sense of community and trust.

By leveraging the power of social media, we help you build a stronger, more connected brand presence.

Below are a few case studies that highlight our work and expertise.

Scaling The Street Sheet

This one is from Brooks, our CEO:

After J.P. Morgan I worked for three years at Blackstone in their real estate division. I had a wonderful time, learned a lot, and met some incredible people. 

I always had the itch to start my own company, so I left and started my own firm, Walk-On Holdings. Walk-On is the umbrella company through which I’ve invested in start-ups like beehiiv, invested in workforce housing properties, and invested in content businesses. 

One of the first acquisitions we made was The Street Sheet, a distressed newsletter with roughly 5,000 subscribers. Since then we have grown The Street Sheet to over 125,000 subscribers, completely bootstrapped. 

We practice what we preach when it comes to content creation. We do it for ourselves and we’ve also done it for numerous clients. Here’s a sample below.

Engaging and Acquiring Millions With SoFi

How do you keep current customers engaged and generate new leads? That’s the question we set out to answer with SoFi. Ultimately it came down to creating high-quality content on a daily basis across multiple products. 

After working with SoFi to understand their existing and ideal customers, we helped build, launch, and scale, a content bundle for the publicly traded fintech company.

This content bundle is comprised of a newsletter, podcast, and Amazon Alexa skill that are delivered daily to millions of SoFi customers.

We started working with SoFi in February 2020. In 2020 SoFi’s membership grew by 875,000 members to 1.85 million. In 2021 SoFi added 1.61 million additional members, closing out the year with 3.46 million members. In 2022 this figure hit 5.2 million, then 7.5 million in 2023. As of March 31, 2024 SoFi had over 8.1 million members.

This content bundle has aided SoFi’s growth, keeping current members engaged and attracting new customers. The content has helped guide both new and existing members down the marketing funnel to convert on products ranging from mortgages and personal loans to savings accounts.

Maintaining a Reputation with J.P. Morgan

Finding good financial writers is really hard. You need someone who understands industry vernacular and content marketing. This person needs to know what both the SEC and SEO stand for.

Quite frankly, many people who work in the finance industry, aren’t great writers (trust us, we know). They’re also not interested in the marketing space. Conversely, many people who work in the content marketing industry, aren’t great with financial concepts. They’re amazing writers, but they don’t know how to craft crisp, professional financial copy.

This is why companies like J.P. Morgan turned to us. As the world’s largest bank by assets, they needed a team that can do both. They needed a group of great writers that can help explain and untangle complex financial topics.

What is a stock split? What is a P/E ratio? Is it better for a couple to file taxes jointly or separately? 

These are all questions we’ve helped J.P. Morgan answer for their audience of millions.

Modernizing an Amazing Brand With Griffin Asset Management

Griffin Asset Management is an SEC Registered Investment Advisor based in New York City. Founded in 1995 Griffin Asset Management oversees more than $850 million in assets for a range of institutions, foundations, individuals, and family offices around the globe.

Griffin came to us to assist with custom content creation to generate new leads and new business. While producing the custom content, we also helped Griffin update their website so that it was more user friendly and optimized for lead generation. 

The modernized website combined with custom content has enabled us to personalize our approach to Griffin’s ideal client profile. We worked with them to understand their audience, which resulted in posts like: What the Multi-Trillion Wealth Transfer Means for Markets and the Economy, What if Your Kids Decide Against College? and How Can Couples With Different Investing Goals Meet in the Middle?

Rebuilding a Newsletter Business With Benzinga

We had the pleasure of working with Benzinga to revitalize a handful of their newsletters. This included their flagship offering, Ring The Bell, and their vertical-specific newsletters, Future Finance, Benzinga Real Estate, Cannabis Daily, and Benzinga Mining.

Our team started by meticulously redesigning Ring The Bell, ensuring it was both visually appealing and high-signal from a content perspective. We applied the same thoughtful redesign to their vertical-specific newsletters, giving each a unique appeal while maintaining brand consistency.

To optimize efficiency, we restructured the newsletter production workflow, clarifying responsibilities for every team member. Our editors joined the production process to make sure the content was crisp and professional every day before delivery.

Collaborating closely with Benzinga’s internal development and tech teams, we spearheaded growth initiatives, including integrating new account openers into Ring The Bell. This not only expanded the subscriber list but also nurtured new members' engagement with the brand.

We also worked with the sales team to develop attractive pricing packages and media kits and engaged with sponsors to highlight the value of newsletter partnerships in achieving their marketing goals.

Our comprehensive approach yielded impressive results. Ring The Bell's subscriber base skyrocketed from 40,000 to 200,000, and the open rate surged from 25% to 40%. We also increased the frequency of Ring The Bell to twice daily without significant audience churn, thanks to a strategic blend of content and advertising.

Beyond engagement metrics, our efforts had a substantial financial impact. Initially generating low six-figure revenue, this suite of newsletters was on track to achieve seven-figure revenue by the end of our collaboration. Through these comprehensive efforts, we significantly advanced Benzinga's marketing and revenue objectives.

How to Get Started

So if you're a money manager – this includes financial advisors, asset managers, legacy banks, and fintech professionals – looking to keep your existing clients engaged and generate new leads, we have two options to get started.

Grab and go – $99 per month per seat

There is NOTHING worse than a dead blog page or an empty instagram account. You need content on your website and your social media accounts to show you are active. Plus, it’s a great way to get discovered. Our monthly subscription is low cost, high-impact. Every week we create the content below that you can use however you want:

• Market Updates: These posts provide insights into the latest market trends, economic indicators, and analysis of key events impacting various asset classes such as stocks, bonds, commodities, and currencies. Click here to see a sample.

• Social Media Posts: We use official facts and figures to create social media posts that you can repurpose wherever you want. Click here to see a sample.

• Financial Planning Guides: We create comprehensive guides on topics like retirement planning, college savings, estate planning, etc. These guides can serve as valuable resources for visitors seeking in-depth information on specific financial matters.

• Educational Articles: We create informative articles on personal finance topics such as budgeting, saving for retirement, managing debt, and building wealth. Click here to see a sample.

• Investment Ideas: These posts highlight potential investment opportunities, including stocks, mutual funds, ETFs, and alternative investments. Click here to see a sample.

Click here to get started with our grab and go content. 

Custom Content – Starts at $1000 per month

In addition to our grab-and-go content, we can also help you create custom content that speaks to a specific audience with the tone and voice of your choosing. This is what we do for brands like SoFi, J.P. Morgan, Griffin Asset Managers, and more. Our retainer pricing starts at $1000 per month.

Click here to get started with custom content. 

To Summarize

So there you have it. There’s a sample of our track record, and those are the two options we offer to help financial professionals automate their content and email marketing. 

We’ve been fortunate enough to witness the power of content and email marketing first-hand. If this is something you’re semi-familiar with, but don’t have the time to focus on, we can help.

If this is something you’ve never heard of, we urge you to give it a try. If you’re not creating content, your competitors are, and you likely are losing business.

Click the button below to grow your business today.