How Tribe Money Offloaded Content Creation—and Caught Investors’ Attention

In a startup, your time is your most valuable asset. But when you’re a fintech founder, there’s even more on your plate—product development, compliance, fundraising, support, and customer education.

Marketing? It often gets squeezed out.

That’s where Tribe Money, a group banking app for small peer groups, found themselves. Their product was in beta. The waitlist was growing. Investor conversations were in motion. But content? That felt like one more task no one had time for.

“We were stretched thin,” said co-founder Joshua Lee. “And content was the first thing to fall off our radar.”

The Strain of In-House Content Creation

Before working with Money Marketers, Tribe Money handled content manually:

• Waitlist signups were stored in spreadsheets

• Emails were created ad hoc in Beehiive

• Writing fell to whoever had time—usually a co-founder

It was unpredictable, unscalable, and, in Josh’s words, “kind of a creative mess.”

“We were writing about bill splitting one week, and then… what next? It got repetitive. We were burned out.”

Worse, that inconsistency caused some waitlisted users to unsubscribe—before the product even launched.

Enter: Automation with Strategy

When Tribe Money partnered with Money Marketers, the goal was simple: take content off the founders’ plates without losing voice or vision.

We began by mapping their ideal customer profiles and building a content calendar that aligned each piece of writing to a specific user pain point. Then we executed it with fintech-native writers who could:

• Create trust-building newsletters that didn’t sound generic

• Repurpose that same content into SEO-friendly blog posts

• Hit deadlines every single week, so Tribe could stay consistent without stress

“I used to spend hours reviewing and editing drafts,” Josh said. “Now I don’t have to think about it at all—and the quality actually improved.”

The Unexpected Benefit: Investor Engagement

Content wasn’t just a user engagement tool—it became an investor communication vehicle.

“After we sent our first newsletter with Money Marketers, I got emails from investors I hadn’t heard from in months,” Josh shared. “They were impressed by how clearly we were telling our story—and educating our users.”

For a fintech company trying to signal traction and narrative control during a fundraise, that kind of feedback is invaluable.

What Founders Should Take Away

If you’re leading a fintech startup and trying to do content yourself, here’s what Tribe Money’s experience shows:

• You don’t need to do it all in-house. In fact, you probably shouldn’t.

• You need a partner who understands the nuance of your audience. Writing about money is different—it requires trust, fluency, and storytelling.

• Great content signals more than marketing. It signals operational maturity, brand clarity, and investor readiness.

“The fact that I could trust you to write content that taught me something… that told me we picked the right partner,” Josh said.

Ready to Get Your Time Back?

At Money Marketers, we help fintech founders and marketing teams stop stressing about content—and start shipping it with confidence.

Want content that builds trust with users and credibility with investors?

Let’s get it off your plate: book a call.